CAA SUMMER ADVENTURES 360 CAMPAIGN

How do you communicate the importance of all parts of your business during a pandemic? You create great content and then deliver it strategically to your customers.

For CAA’s Summer Adventures Campaign, we successfully worked across multiple lines of business including Insurance, Travel, Roadside and Member Rewards to provide a digital experience for Members to get inspired with ideas and rewards from CAA during the difficult pandemic times. We developed a four month-long content campaign that included a blog takeover, social media and digital content. In addition, we designed ad creative to support an extensive media campaign (including Pinterest and Instagram ads) using both paid and owned channels to drive Members to engage online with CAA.

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